Maybe it’s just the current state of indie commercialism but I keep hearing tracks that seem ready made for a slew of upbeat ad campaigns, and the new one from Guards, seems to fit the bill. I’m thinking a quirky car commercial, where a slightly-hip family piles into their brightly painted economy car and drives around the country, montage-style.
“Ready To Go” is off Guards’ forthcoming debut album In Guards We Trust, which will be out February 5th via Black Bell Records. It’s got one has a bit more of an anthemic feel than some of the other tracks we’ve heard from the album, “Silver Lining” and “Coming True.”
Take a listen, and let me know what ad campaign you think it’s perfect for – then remind Guards to send me at least 25% of their check from that deal:
Listen for: the guitars coming in at 0:07 and brightening up the whole track.