Looks like we’re seeing an evolution of using YouTube to premiere new music. For a while, bands were just posting a static image on YouTube along with a new track.
But lately, bands have been including moving images with the audio. Case in point: Tame Impala’s track “Elephant,” that I wrote about yesterday.
Exhibit B: “Chained,” the second track from the xx’s upcoming album Coexist. The song, released yesterday on YouTube, features a psychadelic rippling image to accompany the audio.
The whole thing reminds me of that “visualizer” feature on Windows Media Player that dudes in your high school would look at while getting high. Yeah, I’m not feeling it.
But I am feeling this new song. Unlike the first song we heard off the album, “Angels,” this one features vocals from Oliver Sim, as well as Romy Madley-Croft. Their delicate interplay is part of what made the debut album so fantastic it, and it works wonders on this track as well. Take a listen below, and pretend to be high while watching the video, if you’d like:
Listen for: the drum beat that comes in at 0:22. What initially feels off-tempo, almost an intrusion, quickly integrates into the fabric of the song.
the xx on 70dayweekend: