In the new video for “Always” , indie pop duo Summer Camp manages to turn what sounds like a straight-forward into something a bit more sinister. The video, directed by Oliver Evans, features members Jeremy Warmsley and Elizabeth Sankey gleefully executing a kidnap and murder.
A lyric like “We’ll always be together” takes on a different meaning when it’s been sung by two people dragging a dead body across the beach.
Watch for: Jeremy and Elizabeth constructing a random note as casually as if they were scrapbooking.
“Always” is the second song we’ve gotten to hear from Summer Camp’s forthcoming album Always, which is due out July 9th(UK)/10th(US) via Moshi Moshi & Apricot Recording Company.
The duo has also recorded a French version of the song, which you can hear below. I like to imagine that somewhere in America, a hip high school French teacher will use this with her students.
Summer Camp on 70dayweekend: